Shaping the Future of Sports Marketing in Asia
Bizball bridges the gap between global teams and local fans, with creativity, strategy, and cultural insight.
About Bizball: Transforming How Sports Connect with Asia
Bizball Group emerged from the pioneering Bizball Project in 2013, driven by a passion for sports storytelling in Asia. As early innovators in sports media, we created South Korea's leading sports podcast and established the country's premier paid sports conference. Our partnerships with major media outlets have consistently delivered compelling sports content that resonates with audiences.
Today, Bizball Group leverages its deep expertise, established network, and cultural intelligence to guide global sports brands in creating authentic connections with Asian fans. We understand that success in Asia's dynamic markets requires more than traditional marketing approaches—it demands cultural fluency, digital innovation, and fan-first strategies.
Our Mission: Transforming Global Sports Brands into Local Passion
At Bizball, we help sports teams and brands thrive by crafting innovative strategies that bridge global ambition with local relevance. By combining strategic thinking, cultural expertise, and digital innovation, we deliver solutions that resonate deeply with fans and drive measurable success.
Our Vision: To Pioneer the Future of Sports Marketing in Asia
We aim to redefine how global sports brands connect with Asian audiences through tailored marketing, fan engagement, and content strategies. Our vision extends beyond expanding market presence—we're committed to building enduring relationships between teams and fans in the world's most dynamic sports markets.
Our Leadership
Chandler Kim brings over a decade of experience in sports media, marketing, and fan engagement to Bizball. A graduate of UC Berkeley with a degree in Media Studies, he has pioneered innovative digital strategies that bridge cultural gaps in sports marketing.
His entrepreneurial journey began in 2013 with the launch of the Bizball Project, which established itself as a cornerstone of Korean sports media. Under his leadership, Bizball Project produced South Korea's leading sports podcast and premier sports business conferences, attracting industry leaders including KBO Commissioner Gu-yeon Heo and ESPN broadcaster Daniel Kim. Through strategic partnerships with major media outlets, Bizball Project has consistently delivered compelling sports content that resonates with diverse audiences.
As founder of Bizball Group, Chandler's vision focuses on transforming how global sports teams engage with Asian fans. His data-driven approach combines cultural intelligence with market expertise to drive measurable growth in sponsorships, merchandise sales, and fan loyalty.
His expertise in sports analytics strengthens Bizball's ability to deliver comprehensive solutions that help sports organizations thrive in Asia's dynamic markets.
"We believe that every team deserves to connect with their fans on a deeper level, no matter where they are."
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